Sans Normal Wikef 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Avenir', 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, stickers, social graphics, handmade, playful, rough, friendly, punchy, handmade look, print texture, casual display, strong legibility, brushy, rounded, soft corners, inked, sturdy.
This is a heavy, rounded sans with a distinctly handmade, inked texture. Strokes are thick and mostly monolinear, but edges are intentionally uneven, producing slight wobble, nicks, and paint-like fill variations that read as a printed or brushed mark. Counters are generally open and circular, terminals are blunt, and joins are simplified, giving the alphabet a sturdy, poster-like silhouette. Overall spacing feels generous, and the forms favor broad bowls and compact apertures that keep color dense at text sizes.
Best suited for display settings where the textured, handmade character can be appreciated—posters, headlines, packaging, stickers, and social or promotional graphics. It can also work for short blocks of text when a casual, crafted tone is desired, though the dense weight and rough edges make it less ideal for long-form reading at small sizes.
The font conveys an informal, crafty tone—confident and approachable rather than precise. Its roughened edges and hand-rendered rhythm suggest DIY signage, packaging, or playful editorial voice, with a slightly gritty, screen-printed attitude.
The design appears intended to mimic bold hand-painted or screen-printed lettering while staying structurally simple and highly legible. It prioritizes strong silhouettes and a friendly roundness, using controlled roughness to add warmth and authenticity.
The texture is consistent across caps, lowercase, and numerals, with the most visible character coming from irregular contours and occasional interior speckling/variation. Curved letters (like O/C/G) emphasize the rounded construction, while diagonals (like V/W/X) show more brush-like tapering and wobble, reinforcing the analog feel.