Sans Normal Onlif 3 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'News Gothic BT' by Bitstream, 'Midnight Sans' by Colophon Foundry, 'News Gothic' by ParaType, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: ui labels, signage, headlines, posters, branding, modern, friendly, confident, clean, utilitarian, clarity, legibility, neutrality, modernity, versatility, geometric, rounded, compact, sturdy, high legibility.
A sturdy sans with geometric construction and gently rounded curves. Stroke endings are clean and largely square, with minimal modulation and a consistent, even rhythm across the alphabet. Counters are open and shapes are compact, while the lowercase shows a notably tall x-height and short extenders, keeping words dense and highly readable. Numerals match the letters in weight and tone, with simple, straightforward forms.
Works well for interface labels, wayfinding, and general-purpose display where clear letterforms are important. The dense lowercase and strong presence also suit headlines, posters, and brand systems that need a straightforward, contemporary voice.
The overall tone is modern and dependable, leaning friendly rather than technical due to the rounded bowls and smooth curves. It feels confident and direct, suited to clear communication without calling attention to stylistic quirks.
The font appears intended as a no-nonsense geometric sans for everyday communication, prioritizing legibility, consistency, and a modern feel. Its proportions and simplified forms suggest it was designed to hold up in prominent text settings and practical reading contexts alike.
The design favors simple, familiar silhouettes and avoids sharp joins or decorative details, which helps maintain clarity at a range of sizes. Spacing appears even and practical, supporting solid word shapes in continuous text.