Sans Normal Agbol 10 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Trade Gothic Next' by Linotype, 'DIN 2014' by ParaType, 'Nominee' by TypeUnion, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, ui labels, modern, assertive, functional, clean, compact, space saving, high impact, clear signage, modern utility, geometric, sturdy, blocky, straight-sided, crisp.
A compact, heavy sans with sturdy, mostly uniform strokes and a clean, straight-sided construction. Counters are relatively tight and the overall letterfit is efficient, producing a dense, economical texture. Curves are simplified and slightly squared in feel, while verticals and horizontals stay crisp, giving the design a strong, utilitarian rhythm. Numerals and capitals follow the same solid, no-nonsense geometry, with clear silhouettes and minimal detailing.
This style performs best in headlines, subheads, posters, and prominent UI labels where a compact footprint and strong presence are useful. It can also work for branding and packaging that needs a direct, contemporary voice, especially where space is limited. For extended reading, it is better suited to short blocks of copy rather than long-form text due to its dense overall texture.
The font reads as modern and assertive, prioritizing clarity and impact over softness. Its compact proportions and dark color create a confident, workmanlike tone suited to straightforward communication. Overall it feels pragmatic, contemporary, and slightly industrial.
The design appears intended to deliver maximum legibility and impact in a condensed footprint, using simple geometry and firm stroke weight to maintain clarity at display sizes. It aims for a neutral, contemporary sans voice with a strong, practical presence.
In longer text, the tight spacing and dark massing create a forceful typographic color that favors short lines and larger sizes. The simplified joins and restrained curves keep the face visually consistent across uppercase, lowercase, and figures.