Sans Normal Anbup 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Apercu', 'Apercu Arabic', and 'Apercu Thai' by Colophon Foundry and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, modern, confident, friendly, clean, functional, impact, clarity, versatility, legibility, modernity, geometric, rounded, uniform, open, sturdy.
A heavy, geometric sans with largely uniform stroke weight and smoothly rounded curves. Counters are generous and open, with circular/elliptical bowls (O, Q, o) and straightforward joins that keep forms stable at larger sizes. Terminals are clean and mostly square-cut, while curves stay soft and continuous, creating a consistent, contemporary texture. Uppercase proportions feel wide and steady, and lowercase forms are simple and highly legible, with clear dots and uncomplicated stems and arms.
Best suited to display and short-to-medium text where bold presence and quick readability matter—headlines, posters, signage, packaging, and brand marks. The open counters and even weight also support clear set text in UI labels or marketing copy when ample size and spacing are available.
The overall tone is contemporary and approachable, combining a strong, assertive presence with friendly roundness. It reads as practical and dependable rather than decorative, suitable for branding that wants clarity without feeling cold.
Designed to deliver a straightforward, contemporary sans voice with strong visual impact and high legibility. The geometry and restrained detailing suggest an intention to be versatile and reliable across modern branding and communication contexts.
The numerals are built with the same geometric logic as the letters, producing a cohesive alphanumeric set. Diagonals (V, W, X, Y) appear sturdy and well-balanced, and the round letters maintain even color across the line in the sample text.