Sans Normal Lomid 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Salma Alfasans' by Alifinart Studio, 'Urania' by Hoftype, 'Glimp' by OneSevenPointFive, 'Identidad' by Punchform, and 'Crique Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, punchy, energetic, confident, modern, impact, emphasis, speed, branding, oblique, heavy, rounded, compact counters, blunt terminals.
This typeface is a heavy, oblique sans with broad proportions and a strong, forward-leaning stance. Strokes are thick and uniform, with smoothly rounded curves paired with blunt, cut terminals that read as crisp wedges at joins and ends. Counters are relatively tight, and the overall rhythm is dense and compact, emphasizing mass and impact over delicacy. The figures follow the same robust construction, with simple, bold shapes designed to hold together at display sizes.
It performs best where immediate impact is needed: headlines, posters, sports or fitness branding, promotional graphics, and bold packaging callouts. It can work for short blocks of emphasis text, but the dense color and tight counters are most comfortable at larger sizes with generous spacing.
The overall tone is assertive and high-energy, with a sporty, headline-ready feel. Its slanted, muscular forms suggest speed and momentum, making it feel modern and promotional rather than quiet or literary.
The design appears intended as a high-impact, contemporary sans for attention-grabbing display typography. Its strong weight and consistent oblique angle aim to communicate motion and confidence while remaining straightforward and highly legible in bold settings.
The construction favors sturdy geometry and simplified detailing, which helps maintain clarity under heavy weight. The oblique angle is consistent across caps, lowercase, and numerals, reinforcing a unified, dynamic texture in paragraphs and short bursts of text.