Sans Normal Lumaj 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'FF Real Head' by FontFont, 'Franklin Gothic' by ITC, 'Murs Gothic' by Kobuzan, and 'Latino Gothic' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, modern, bold, confident, impact, motion, attention, branding, display, oblique, rounded, blocky, compact, punchy.
This typeface is a heavy, slanted sans with broad proportions and smooth, rounded outer curves. Strokes are monolinear and dense, with generous counters and sturdy joins that keep forms open despite the weight. Terminals are mostly blunt and clean, and curves in letters like C, G, O, and S read as wide, slightly squashed ellipses. The overall rhythm is compact and forceful, with simple geometry and consistent stroke behavior across caps, lowercase, and numerals.
It performs best in large sizes where its thick strokes and wide forms can deliver maximum impact—headlines, posters, storefront or event signage, and bold callouts in layouts. It also suits sports-themed branding, energetic campaigns, and packaging where quick recognition matters more than extended reading comfort.
The combination of strong weight and forward slant gives the font a fast, assertive tone. It feels athletic and promotional—built to signal urgency, confidence, and impact while staying friendly due to its rounded shapes. The overall impression is contemporary and attention-grabbing rather than formal or delicate.
The design appears intended as an all-purpose display sans that prioritizes immediacy and momentum. Its rounded geometry and monoline structure aim for high visibility and a modern, approachable toughness, making it suitable for branding and promotional typography.
Round letters maintain clear interior space, and the numerals share the same bold, rounded construction with straightforward silhouettes. The slant is pronounced enough to suggest motion, and the wide stance helps headlines feel expansive and emphatic.