Sans Normal Berud 15 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, children's media, playful, quirky, handmade, retro, friendly, space-saving, friendly tone, distinctive display, humanized sans, condensed, bouncy, irregular, tall, clean.
A tall, tightly set sans with gently uneven curves and subtle, hand-drawn irregularities. Strokes stay largely uniform with rounded terminals and softly tapered joins, giving letters a slightly wobbly rhythm without becoming rough. Counters are compact and vertical proportions are emphasized, while rounded forms (C, O, S) feel slightly squashed and lively rather than strictly geometric. Overall spacing and widths vary a bit across glyphs, reinforcing an informal, humanized texture in text.
Best suited to headlines, posters, packaging, and brand accents where a compact footprint and playful voice are useful. It can work for short-to-medium passages (captions, pull quotes, UI accents) when a friendly, informal tone is desired, but its condensed proportions and quirky rhythm will be most effective at larger sizes.
The face feels lighthearted and personable, with a quirky, almost doodled energy that reads as approachable rather than formal. Its narrow, upright stance lends a retro display flavor, while the gentle inconsistencies keep it from feeling corporate or sterile.
Likely designed to provide a condensed, space-saving sans with a human, slightly whimsical personality—combining clean construction with just enough irregularity to feel handmade and distinctive in display use.
The uppercase is notably tall and compressed, producing strong vertical momentum in headlines. Numerals follow the same condensed, rounded construction and maintain a cohesive color with the alphabet, making mixed alphanumeric settings feel consistent.