Slab Contrasted Ihju 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Lagom' by Fenotype and 'Equitan Slab' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, retro, sporty, punchy, friendly, assertive, impact, nostalgia, energy, visibility, display, bracketed, softened, ball terminals, ink-trap feel, compact joins.
A heavy, right-slanted slab serif with pronounced, bracketed serifs and a broad footprint. Strokes show noticeable thick–thin modulation, with rounded transitions and slightly swollen curves that keep the shapes lively rather than rigid. Counters are generally open and sturdy, while joins and inner corners often soften into small notches that give an ink-trap-like, printed texture. Terminals frequently finish with rounded or ball-like details in the lowercase, and the overall rhythm mixes strong vertical emphasis with energetic diagonals in letters like v, w, and y.
Best suited to short-to-medium display settings where impact is the priority: headlines, poster titles, brand marks, and packaging callouts. It can also work for punchy editorial subheads or event graphics where a vintage or athletic tone is desired, but the heavy weight and strong slant will dominate long text.
The tone is bold and confident with a distinctly retro flavor—part vintage display, part athletic headline. Its slanted stance and chunky slabs feel energetic and promotional, while the rounded details add approachability. Overall it reads as attention-grabbing and spirited rather than formal or delicate.
The design appears intended to deliver high-impact readability with a nostalgic, print-forward personality. By combining chunky slabs, a confident italic posture, and softened details, it aims to balance loud display presence with a friendly, approachable texture.
Uppercase forms feel stable and sign-like, while the lowercase introduces more personality through rounded terminals and more fluid, italic construction. Numerals are similarly weighty and built for visibility, matching the strong typographic color of the letters.