Slab Square Irho 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Capita' by Hoftype, 'Rooney' by Jan Fromm, and 'Mundo Serif' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, sportswear, vintage, western, energetic, sporty, confident, impact, motion, nostalgia, bold branding, signage, bracketed, bulky, rounded, punchy, display.
A heavy, right-leaning slab serif with broad proportions and a compact, muscular color on the line. Serifs are blocky and strongly bracketed, giving joins a carved, chiseled feel while keeping counters open enough for headline clarity. Curves are full and rounded (notably in O/C/S and the bowls of B/P/R), contrasted with flat, squared-off terminals that reinforce a poster-like sturdiness. The italic is built as a true drawn slant rather than a simple shear, with lively entry/exit strokes and a slightly bouncing rhythm across words.
Best suited to display work where strong texture and motion are desired—posters, headlines, logos, labels, and bold editorial callouts. It also fits sports or team-inspired branding and packaging that benefits from a confident, retro-leaning slab presence.
The overall tone feels vintage and extroverted—part collegiate, part frontier poster—combining toughness with a friendly, upbeat swagger. Its bold, slanted stance reads assertive and fast-moving, making it naturally attention-grabbing and slightly nostalgic.
The design intent reads as a high-impact, slanted slab serif meant to project strength and momentum while retaining approachable, rounded forms. It prioritizes distinctive silhouettes and a consistent, sign-painterly heft for short phrases and branding-forward typography.
Spacing appears designed for impact: letters sit wide with strong internal shapes, and the italic angle creates dynamic word silhouettes in longer lines. Numerals match the weight and slab treatment, reading solid and sign-ready rather than delicate or text-oriented.