Sans Normal Abmor 15 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, brand systems, editorial, signage, presentations, clean, modern, neutral, technical, efficient, emphasis italic, clarity, versatility, contemporary tone, functional text, oblique, humanist, open apertures, rounded terminals, crisp curves.
A slanted sans with clean, low-contrast strokes and broadly rounded curves. Proportions feel balanced and legible, with open counters and apertures that keep forms clear at text sizes. Terminals are mostly straight or gently rounded, and joins stay crisp without decorative flourishes. The italic is built as an oblique construction rather than a calligraphic rewrite, maintaining consistent stroke logic and steady rhythm across letters and numerals.
It works well for UI copy, product labeling, and brand systems that need a modern italic for emphasis while preserving readability. The open shapes and even texture also make it appropriate for editorial captions, short paragraphs, and directional or informational signage where quick recognition matters.
The overall tone is contemporary and matter-of-fact, with a slightly dynamic forward lean that adds motion without becoming expressive. It reads as practical and streamlined, suitable for interfaces and everyday communication where clarity is the priority.
The design appears intended to provide a neutral, highly readable italic companion with a forward-leaning, contemporary voice. It emphasizes clarity and consistency over stylistic novelty, aiming for dependable performance across display callouts and continuous reading.
Capitals are straightforward and geometric-leaning, while lowercase shapes keep a friendly openness (notably in bowls and round letters). Figures appear simple and utilitarian, matching the letterforms’ restrained, consistent styling.