Script Popu 7 is a very bold, narrow, medium contrast, italic, short x-height font.
Keywords: headlines, branding, packaging, posters, social media, friendly, retro, playful, confident, handmade, hand-lettered feel, display impact, approachability, brand warmth, rounded, brushy, bouncy, smooth, compact.
A heavy, brush-pen style script with rounded terminals and a compact footprint. Strokes show a consistent slanted, handwritten rhythm with subtle contrast and softened joins, creating thick, dark letterforms that stay smooth rather than ragged. Counters are small and often partially closed by the weight, while ascenders and descenders are short-to-moderate with generous curves. The alphabet mixes script-like connections with occasional breaks, and the numerals follow the same robust, rounded construction for a cohesive texture in text.
Well suited to short, attention-grabbing copy such as headlines, logos, labels, and poster titles where its bold script character can lead. It also works for social graphics, event promos, and product packaging that benefits from a hand-lettered, friendly tone, especially when set with comfortable tracking and ample line spacing.
The overall tone is warm and personable, with a buoyant, casual energy that reads as inviting rather than formal. Its bold, inky presence adds a confident, slightly nostalgic feel—like hand-lettered signage or packaging—while staying approachable and upbeat.
Likely designed to emulate confident brush lettering in a polished, repeatable typeface form—delivering the spontaneity of handwriting while maintaining consistent proportions and a strong, display-ready color on the page.
At text sizes the dense weight produces strong word shapes and high impact, but the tight internal spaces and compact forms suggest it will perform best when given a bit of breathing room. The most distinctive character comes through in the looping capitals and the smooth, brush-like curves that keep lines lively and animated.