Slab Contrasted Elgi 7 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, sports branding, packaging, western, industrial, retro, rugged, assertive, attention grab, vintage signage, rugged branding, display clarity, graphic texture, blocky, angular, chamfered, bracketless, high-impact.
A heavy, block-oriented slab with squared proportions and pronounced, unbracketed serifs. Stems are thick and compact, with frequent chamfered and notched corners that create a carved, poster-cut look. Curves are minimized into polygonal bowls and counters, producing sturdy, faceted forms in letters like C, G, O, and S. Spacing and widths vary by glyph, but the overall rhythm stays dense and emphatic, with tight apertures and strong horizontal terminals that read clearly at display sizes.
Best suited for high-impact display work such as posters, bold headlines, event or venue signage, and branding that benefits from a rugged, vintage edge. It also fits packaging and labels where a sturdy, blocky voice helps the message stand out.
The tone is bold and workmanlike, evoking vintage signage and stamped or routed lettering. Its angular cuts and chunky slabs add a rugged, no-nonsense character that feels both nostalgic and attention-seeking.
The design appears intended to deliver maximum visual weight and instant recognition through chunky slabs, faceted curves, and decorative corner cut-ins. Its construction prioritizes a distinctive, signage-like silhouette over quiet text neutrality.
Uppercase and lowercase share a consistent, squared construction, and the numerals follow the same notched, geometric logic for a cohesive headline system. The internal cut-ins and sharp corner treatments add texture, but can visually fill in at small sizes or in long paragraphs.