Sans Normal Goguw 11 is a regular weight, very narrow, low contrast, italic, tall x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, modern, sporty, energetic, editorial, streamlined, save space, add motion, modernize, increase impact, condensed, slanted, upright italic, clean, linear.
A condensed, right-slanted sans with a clean, linear construction and minimal stroke modulation. Curves are smooth and elliptical, while terminals tend to be softly tapered rather than blunt, giving the forms a slightly calligraphic finish without becoming decorative. Proportions are tall and compact, with tight horizontal footprints and a consistent, even rhythm across letters and numerals. The lowercase shows simplified, single-storey shapes and open apertures that help maintain clarity despite the narrow set.
Best used for headlines, subheads, posters, and brand marks where a tall, condensed italic can add urgency and momentum. It can also work well on packaging and campaign graphics where space is tight and a sleek, modern tone is desired. For longer passages, it will be most comfortable when given generous line spacing due to its compact width and strong slant.
The overall tone is fast and contemporary, with a sense of motion created by the pronounced slant and compressed width. It reads as confident and sporty, suited to messaging that wants to feel agile, modern, and a bit editorial rather than neutral or corporate.
The design appears intended to deliver a space-efficient, high-impact sans that feels in motion—combining condensed proportions with a consistent italic angle for emphasis and speed. Its restrained detailing suggests it was drawn to stay versatile across bold display settings while keeping a clean, contemporary voice.
The narrow fit and steady, uniform strokes create strong texture in lines of text, especially at larger sizes. Round letters stay vertically oriented and slightly oval, and the numerals share the same condensed, forward-leaning stance for a cohesive typographic color.