Sans Normal Okrij 7 is a bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, approachable, impact, clarity, approachability, legibility, geometric, rounded, compact, solid, crisp.
This sans-serif has sturdy, evenly weighted strokes and a predominantly geometric construction with rounded bowls and smooth curves. Proportions feel broad and stable, with a tall lowercase that keeps counters open and readable at larger display sizes. Terminals are clean and straightforward, and the overall rhythm is consistent across capitals, lowercase, and numerals, producing a strong, simplified silhouette without ornamental detail.
It performs best in headline and short-to-medium display settings where its strong weight and broad proportions can carry impact—brand marks, posters, packaging callouts, and signage. It can also work for UI headings and navigation labels when a clear, assertive presence is desired.
The tone is contemporary and upbeat, with rounded shapes that read as friendly rather than severe. Its heavy, steady color gives it a confident, promotional feel, while the clean geometry keeps it neutral enough for general-purpose branding and interface headline work.
The design appears intended as a contemporary, high-impact sans that balances geometric clarity with a welcoming softness. It prioritizes quick recognition and visual punch, aiming for versatile use in modern brand and promotional typography.
Capitals present clear, simple forms with generous internal space in letters like O, D, and P, while the lowercase maintains an energetic, compact look that holds together well in short phrases. Numerals appear robust and highly legible, matching the same geometric, no-nonsense voice of the alphabet.