Sans Normal Okkes 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink, 'Matt' and 'Nexa' by Fontfabric, 'Koran' and 'Pradock Sans' by Genesislab, and 'Creata' by Ivan Petrov (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, direct, clean, strong presence, clear display, approachable modernity, neutral utility, rounded, geometric, sturdy, open, high impact.
A heavy, clean sans with rounded geometry and smooth, low-modulation curves. Counters are generous and mostly circular, with uniform stroke weight and a steady rhythm that reads clearly at larger sizes. Terminals are clean and largely straight-cut, while bowls and rounds stay soft and full, giving the alphabet a balanced, contemporary texture. Numerals follow the same robust construction, with simple, open forms designed for quick recognition.
Well-suited to headlines, posters, and branding where a bold, approachable sans is needed. Its broad, open shapes also fit signage and packaging, especially when clarity and presence are more important than compact text setting.
The overall tone is straightforward and contemporary, with a friendly softness coming from the round forms and open counters. Its weight and breadth give it an assertive voice suited to attention-grabbing statements, while the clean construction keeps it neutral rather than decorative.
The design appears intended to deliver a modern, high-impact sans voice built on rounded geometric forms, prioritizing clarity and strong silhouettes for display use. It aims for an accessible, friendly feel without relying on ornament or stylistic flourishes.
Capitals present strong, stable silhouettes with broad proportions, and diagonals (e.g., V/W/X/Y) feel solid rather than sharp. Lowercase maintains a simple, workmanlike feel with single-storey shapes where expected and minimal stylistic quirks, supporting a clear, no-nonsense reading experience.