Slab Square Simo 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'APN Ggantija' by Alphabets Patrick Nell and 'Goodall' by Colophon Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, confident, industrial, heritage, impact, authority, readability, durability, sturdy, blocky, bracketed, compact, high-ink.
A sturdy slab serif with heavy, squared-off serifs and an overall compact, high-ink silhouette. Strokes are consistently thick with minimal modulation, creating strong, even color in text. Serifs read as robust and mostly flat-ended, with subtle bracketing in places that softens joins without losing the blocky character. Counters are relatively tight and apertures lean toward closed, while round letters (O, C, G) stay smooth and broad. Numerals are hefty and straightforward, matching the same firm, squared detailing and solid presence.
Well suited to headlines, display copy, and branding where a firm, recognizable voice is needed. It can anchor editorial layouts for titles and subheads, and it works effectively on packaging or signage where strong letterforms and sturdy serifs help maintain presence at a distance.
The tone is assertive and workmanlike, pairing a classic slab heritage with a pragmatic, no-nonsense feel. It conveys reliability and authority, with an editorial heft that can feel both traditional and industrial depending on context.
The design appears intended to deliver a dependable, high-impact slab serif voice with strong typographic color and clear, blocky detailing. Its emphasis on sturdy construction suggests a focus on legibility and authority in display and editorial contexts.
In paragraph settings the dense strokes and compact counters produce strong typographic color, making word shapes feel weighty and emphatic. The design favors clarity and impact over delicacy, with a consistent rhythm that holds together well in large blocks of text.