Slab Square Hido 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Goodall' by Colophon Foundry, 'Publica Slab' by FaceType, 'Nomos Slab' by Identity Letters, 'Corporative Slab' by Latinotype, and 'Sharp Slab' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports identity, confident, sturdy, retro, editorial, collegiate, impact, clarity, heritage, utility, display, blocky, bracketed, geometric, compact, ink-trapless.
A heavy slab serif with broad proportions, low stroke contrast, and crisp, square-cut terminals. The serifs read as solid blocks with minimal bracketing, giving the letterforms a grounded, architectural feel. Counters are relatively open and round, while joins and curves stay smooth and controlled, producing an even, steady rhythm across words. Numerals and capitals carry a strong, poster-like presence, with consistent weight and a straightforward, no-nonsense construction.
This style excels in headlines, posters, cover lines, and branding where you want immediate impact and a sturdy voice. It also suits packaging, signage, and sports or campus-inspired identities that benefit from bold, structured letterforms.
The overall tone is assertive and dependable, leaning into a classic American editorial and collegiate sensibility. Its chunky slabs and wide stance feel friendly but firm, conveying practicality, tradition, and impact without delicacy.
The design appears intended to deliver a robust slab-serif voice optimized for display use: strong silhouettes, stable spacing, and a uniform weight that holds up in large-scale typography and attention-grabbing settings.
In paragraph-sized setting, the heavy weight creates a dense texture, making it best where strong typographic color is desired. The forms stay highly legible at display sizes, with clear differentiation between similar shapes and a consistent, emphatic baseline presence.