Sans Normal Pubor 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, chunky, retro, high impact, approachability, simplicity, retro charm, rounded, soft corners, blobby, compact counters.
A heavy, rounded sans with soft corners and generously curved joins that give the outlines a smooth, inflated feel. Strokes are consistently thick with compact interior counters, producing a dense, poster-ready color on the page. Proportions lean broad and sturdy, with simplified, geometric forms and minimal detailing; terminals tend to be blunt and rounded rather than sharp. The overall rhythm is even and bold, prioritizing presence and legibility at larger sizes over delicate nuance.
Best suited for attention-grabbing display settings such as headlines, posters, packaging, and bold brand marks where a friendly, rounded voice is desired. It can also work for short, punchy UI labels or signage when ample size and spacing are available to preserve counter clarity.
The tone is warm and approachable, with a toy-like, bubbly confidence that reads as casual and upbeat. Its chunky shapes and softened edges add a retro, friendly flavor that feels inviting rather than formal.
Likely designed to deliver maximum impact with an approachable personality: a simplified, rounded display sans that remains readable while projecting warmth and playfulness. The consistent thickness and softened geometry suggest an intention to feel modern and fun without relying on ornamental features.
Curved letters (like O/C/S) emphasize smooth, near-circular construction, while diagonals and joins in letters like K, V, and W stay thick and stable, reinforcing a sturdy, blocky silhouette. The figures match the letterforms in weight and softness, maintaining a cohesive, high-impact texture in running text.