Sans Normal Pumak 6 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Pro', and 'Dexa Round' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, friendly, playful, bold, approachable, soft, impact, approachability, display legibility, softness, rounded, blunt, chunky, bubbly, closed apertures.
A heavy, rounded sans with soft corners and swollen terminals that create a compact, cushioned silhouette. Curves dominate the construction, with broad bowls and generally closed apertures that keep counters small, especially in letters like C, S, e, and a. Strokes remain consistent and blunt-ended, giving the face a solid, poster-like color on the page. Spacing and proportions lean toward a roomy, display-oriented texture, with wide circular forms in O/Q/0 and sturdy, simplified diagonals in V/W/X.
Best suited to headlines and short bursts of text where strong presence and a friendly voice are desired, such as posters, packaging, branding, and logo wordmarks. It can also work for large-size UI labels or signage where rounded, approachable shapes help soften the message.
The overall tone is warm and upbeat, reading as friendly and informal rather than technical. Its thick, rounded shapes suggest approachability and a lighthearted, kid-friendly energy, while the dense letterforms add confidence and emphasis.
The design appears aimed at delivering maximum impact with a soft, welcoming personality. It prioritizes bold legibility at display sizes and a cohesive rounded geometry that feels modern, casual, and attention-grabbing.
Distinctive details include a single-storey a and g, a tight, looped descender on q, and a compact, hooked r that reinforces the rounded rhythm. The numerals follow the same inflated logic, with a prominent, enclosed 8 and a broad 0 that matches the caps’ circularity.