Sans Normal Ogdi 10 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'FF Neuwelt' by FontFont; 'Cogenta', 'Cogenta', and 'Cogenta Text' by SRS Type; 'Manifestor' by Stawix; 'Carmen Sans' by StudioJASO; and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, contemporary, bold, clean, impact, clarity, modernity, versatility, approachability, geometric, rounded, monoline, compact apertures, soft corners.
A heavy, geometric sans with broadly circular bowls and a largely monoline construction. Curves are smooth and continuous, while joins and terminals stay clean and blunt, producing a solid, even texture. Counters are moderately tight for the weight, with relatively closed apertures in letters like C, S, and e, and a compact, sturdy rhythm in both uppercase and lowercase. Numerals match the letterforms in mass and simplicity, reading as strong, straightforward shapes.
Best suited to headlines, posters, and branding where strong presence and quick recognition are needed. The thick strokes and rounded geometry also fit well in packaging and signage, especially when set at larger sizes where its compact counters and dense texture remain comfortable to read.
The overall tone is assertive and modern with a friendly, approachable softness from its rounded forms. Its dense color and simple geometry give it a confident, high-impact presence that feels contemporary and utilitarian rather than decorative.
The design appears intended as a versatile, high-impact sans that balances geometric clarity with friendly rounding. It prioritizes uniformity and bold legibility for display and identity work, delivering a consistent, modern voice across letters and figures.
In longer text, the font creates a dark, uniform typographic color with minimal stroke modulation, favoring impact and consistency over delicacy. The lowercase maintains a sturdy silhouette and the punctuation/diacritics shown (e.g., i/j dots) appear simple and robust, supporting clear, no-nonsense setting.