Sans Normal Soloh 13 is a light, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, editorial, friendly, airy, retro, casual, playful, approachability, clarity, soft modernity, display emphasis, rounded, humanist, soft terminals, open counters, tall proportions.
A tall, gently rounded sans with a light stroke and subtly modulated curves. Letterforms show soft, rounded terminals and open counters, with a generally narrow footprint and clear vertical rhythm. Curves lean toward ellipse-based construction, while joins and shoulders remain smooth and slightly softened, giving the outlines a calm, unforced flow. Uppercase forms are simple and clean, and lowercase shapes stay legible with straightforward, single-storey-style construction where applicable and modest, uncluttered details.
Well-suited to headlines, short paragraphs, and promotional copy where a light, friendly voice is desired. It can work effectively for branding and packaging that benefits from a soft modern/retro character, and for editorial pull quotes or subheads where an airy texture helps avoid heaviness.
The overall tone is friendly and lightly retro, with a calm, approachable presence that feels informal without becoming goofy. Its slender, rounded shapes give text a breezy, delicate color, making it feel personable and slightly whimsical in display settings.
The font appears intended to provide a clean sans framework with softened, rounded detailing—balancing clarity and charm. Its proportions and gentle curves suggest a design aimed at approachable display typography that still reads smoothly in running text at larger sizes.
The design’s tall proportions and open interior spaces help maintain clarity, while the soft terminals keep edges from feeling sharp or overly technical. Figures match the same gentle, rounded logic, supporting consistent texture in mixed alphanumeric use.