Sans Superellipse Hamuk 14 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Augmento' by R9 Type+Design (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, friendly, modern, sturdy, techy, approachable, geometric clarity, friendly modernity, high impact, systematic consistency, rounded, soft corners, geometric, compact, monoline.
A heavy, rounded sans with a superellipse skeleton: curves read as squarish ovals with softened corners, giving counters a rounded-rectangle feel. Strokes are monoline with minimal modulation and generally blunt terminals; joins are clean and sturdy. Proportions are broad with generous bowls and tight, controlled apertures, while the lowercase shows a tall x-height and compact ascenders/descenders for a dense, efficient rhythm. Numerals and capitals share the same softened geometry, with rounded corners and stable, blocky silhouettes that stay clear at display sizes.
Best suited to headlines and short-to-medium blocks of text where a bold, contemporary voice is desired. Its compact vertical rhythm and large lowercase presence support UI labels, wayfinding, and packaging where strong legibility and a modern geometric impression are priorities. It also performs well for logos and wordmarks that benefit from rounded-rectangle forms.
The overall tone is confident and contemporary, balancing a utilitarian, tech-forward structure with friendly softness from the rounded-rectangle curves. It feels robust and straightforward rather than delicate, with an approachable, slightly playful warmth suited to modern branding.
The design appears aimed at delivering a modern geometric sans with softened, superelliptical forms—prioritizing a strong, stable presence and consistent rounded geometry. It’s likely intended to feel both technical and welcoming, offering high visual impact while maintaining an even, systematic texture in text.
Round letters (O, Q, C, G) emphasize squared-off curvature, and many shapes lean on consistent corner radii for a cohesive system. The lowercase is particularly space-efficient, producing strong color and an even texture in paragraphs, while the heavy weight makes punctuation and small details appear intentionally simplified.