Sans Superellipse Hagih 14 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Sqwared' and 'Verbatim' by Monotype and 'NeoGram' and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, modern, confident, friendly, techy, clean, impact, modernity, approachability, clarity, consistency, geometric, rounded, blocky, compact, sturdy.
A heavy, geometric sans with rounded-rectangle construction and smoothly softened corners throughout. Strokes are monolinear with minimal modulation, producing dense, even color and strong presence at display sizes. Counters tend toward squarish superellipse shapes, and curves transition into straights with a controlled, engineered feel rather than calligraphic motion. The lowercase shows a large x-height with short extenders and compact interior spaces, while capitals are broad and stable with clean terminals and a squared-off rhythm.
Best suited to headlines, logos, and short bursts of text where its dense weight and rounded geometry can deliver impact. It can also work well for UI labels, app screens, and wayfinding-style applications when set with generous spacing and moderate sizes to keep counters from filling in.
The overall tone is contemporary and straightforward, blending a friendly softness from the rounded geometry with a confident, industrial solidity. It feels pragmatic and tech-adjacent—more utilitarian than playful—while still approachable due to its smooth curves and consistent, calm texture.
The design appears intended to deliver a strong, modern sans voice built from rounded-rectilinear shapes—optimized for clarity, consistency, and a contemporary tech-forward feel while avoiding sharpness through softened corners.
Round letters like O/Q and bowls in b/p/d read as superelliptical rather than perfectly circular, reinforcing a structured, UI-like aesthetic. The numerals follow the same rounded-rectangle logic with open, sturdy forms and high visual weight, helping them stay prominent in headings and signage contexts.