Sans Normal Kiduk 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Latino Gothic' by Latinotype, 'Belle Sans' by Park Street Studio, 'PG Gothique' by Paulo Goode, 'Ordina' by Schriftlabor, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, sports, posters, packaging, sporty, dynamic, confident, contemporary, friendly, impact, momentum, clarity, modernity, approachability, slanted, rounded, smooth, open counters, compact joins.
A heavy, right-leaning sans with rounded, largely monoline construction and smooth curve transitions. Uppercase forms are broad and open, with generous counters (notably in C, G, O, Q) and a clean, modern geometry. The lowercase balances sturdy verticals with softened terminals; the double-storey “g” and compact-shouldered “r” add a practical, text-ready feel. Numerals are sturdy and streamlined, with clear silhouettes and minimal ornamentation, maintaining consistent stroke weight and an even typographic color across lines.
Well-suited to bold headlines, campaign messaging, and brand marks that need a sense of motion and confidence. It should perform especially well in sports and lifestyle graphics, poster typography, and punchy packaging where strong, rounded letterforms remain legible at a distance.
The overall tone is energetic and forward-moving, combining assertiveness with approachable rounded shaping. Its slant and broad proportions suggest speed and momentum, while the smooth curves keep it friendly and contemporary rather than aggressive.
The design appears intended to deliver a modern, high-impact sans for display use, emphasizing speed and clarity through a consistent slant, broad forms, and open counters. The restrained detailing and smooth geometry aim for versatile, contemporary branding without distracting stylization.
Spacing appears comfortably open for a bold style, helping counters stay clear in continuous text. Diagonal structures (K, V, W, X, Y) read strong and stable, and the simplified terminals keep the texture clean in headlines and short bursts of copy.