Sans Normal Kekom 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Logika Nova' by Designova and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, contemporary, assertive, emphasis, impact, modernize, add motion, headline focus, slanted, geometric, rounded, clean, compact.
A heavy, slanted sans with smooth, rounded curves and broad, clean strokes. The shapes lean consistently, with compact counters and sturdy terminals that keep forms crisp at display sizes. Curves (C, G, O, Q, e) are notably circular and even, while diagonals (A, K, V, W, X, Y) read sharp and stable without becoming brittle. The overall rhythm is tight and efficient, with a slightly condensed feel and strong, uniform color across lines of text.
Best suited to headlines, short statements, and identity work where strong impact and a sense of motion are desirable. It can work in branding, sports and lifestyle graphics, packaging, and promotional materials where a compact, high-energy texture helps carry the message. For long-form text, it will read most comfortably at larger sizes where the dense strokes and tight counters have room to breathe.
The font projects an energetic, forward-leaning tone that feels sporty and modern. Its weight and steady slant create a sense of motion and confidence, making statements feel direct and punchy rather than delicate or refined.
This design appears intended as a forceful, modern italic sans that delivers instant emphasis while remaining clean and highly legible. Its geometric rounding and consistent slant suggest a goal of combining speed and solidity—an attention-grabbing display voice that still behaves predictably in real text.
The uppercase is blocky and emphatic, while the lowercase stays simple and legible with single-story forms where expected (notably the g). Numerals are robust and straightforward, matching the same dense, headline-oriented texture as the letters. In longer samples, the slant remains controlled, supporting emphasis without appearing overly stylized.