Sans Normal Kekor 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Brunches' by Trustha, 'TT Commons™️ Pro' by TypeType, and 'Haboro Sans' by insigne (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, contemporary, energetic, confident, industrial, emphasis, speed, impact, modernity, branding, oblique, geometric, rounded, clean, compact.
A heavy, oblique sans with broad, rounded forms and minimal stroke modulation. Curves are smooth and nearly circular in letters like C, O, and Q, while terminals are cleanly cut, producing crisp joins and a sturdy silhouette. Counters are moderately open for a weight this strong, and overall spacing feels compact but controlled, with a consistent rightward slant and a slightly forward-leaning rhythm. Numerals match the letters’ blocky, high-impact construction, with simple, legible shapes and no decorative detailing.
Best suited to headlines, posters, and branding where strong emphasis and quick readability are needed. It works well for sports or fitness identities, bold packaging callouts, attention-grabbing signage, and short marketing statements where the oblique stance adds motion and urgency.
The overall tone is assertive and fast-moving, with an athletic, modern feel driven by the strong weight and forward slant. It reads as confident and pragmatic rather than delicate, giving headlines a punchy, performance-oriented voice.
The font appears designed to deliver a high-impact, modern sans voice with a built-in sense of speed. Its geometric curves and clean cuts aim for straightforward legibility while the oblique construction adds energy for display-forward typography.
The design balances geometric roundness with straight, decisive cuts, creating a clean display texture that stays cohesive across uppercase, lowercase, and figures. The oblique angle is steady and prominent, making the face feel dynamic even in short words or isolated glyphs.