Sans Normal Kekom 15 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Capitana' by Floodfonts, '-OC Format Sans' by OtherwhereCollective, 'Infoma' by Stawix, 'URW Geometric' by URW Type Foundry, and 'Drystick Geo Grotesk' by deFharo (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sports, sporty, confident, energetic, friendly, contemporary, impact, motion, modernity, approachability, clarity, oblique, rounded, geometric, clean, punchy.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are broad and even, counters stay open, and terminals are clean with softly rounded joins that keep the texture cohesive. The slant is consistent across capitals, lowercase, and figures, creating a forward rhythm and a compact, headline-friendly silhouette without feeling cramped.
This font is well suited to short, high-impact copy such as headlines, posters, logotypes, and brand marks where a strong, energetic voice is needed. It also works well for packaging callouts and promotional graphics, especially when you want a modern, sporty emphasis with friendly readability.
The overall tone is upbeat and assertive, combining athletic momentum with approachable roundness. It reads as modern and straightforward, with a lively forward lean that suggests action and confidence rather than formality.
The design appears intended to deliver bold, modern clarity with a sense of motion, using an oblique angle and rounded geometry to balance impact with approachability. It prioritizes strong silhouettes and clean spacing for clear communication in display and branding contexts.
Uppercase forms are sturdy and simplified, while the lowercase keeps single-storey shapes where expected (notably the “a”), reinforcing a contemporary, utilitarian feel. Numerals appear robust and highly legible at display sizes, with rounded bowls and clear interior space.