Sans Superellipse Upzu 10 is a very bold, very wide, low contrast, italic, tall x-height font.
Keywords: sports branding, headlines, posters, logos, gaming ui, sporty, futuristic, assertive, techy, dynamic, impact, speed, modernity, strength, tech feel, rounded, square-cut, slanted, blocky, compact counters.
A heavy, right-slanted sans with rounded-rectangle construction and broad, superelliptical curves. Letterforms are wide and compact, with a tall x-height and short extenders that keep word shapes dense and punchy. Strokes are largely monolinear, with frequent squared terminals and occasional carved apertures and notches that create a streamlined, engineered look. Counters tend to be small and rectangular, and the figures follow the same chunky, rounded-square logic for strong visual unity.
Best suited to display contexts where impact and speed are priorities: sports identities, esports and gaming graphics, tech-forward posters, product titles, and bold UI labels. It can also work for short, high-contrast messaging such as packaging callouts or vehicle and equipment graphics, where its wide, slanted forms signal motion and strength.
The overall tone is fast, tough, and contemporary, evoking performance branding and digital interfaces. Its slant and tight, sculpted counters add urgency and momentum, while the rounded-square geometry keeps it modern and machine-made rather than playful.
The design appears intended to deliver maximum presence with a streamlined, aerodynamic voice. By combining rounded-square geometry with aggressive slanting and compact counters, it aims to feel modern, engineered, and ready for high-energy branding.
The design relies on consistent corner radii and flattened curves, giving both caps and lowercase a cohesive, industrial rhythm. At smaller sizes, the compact internal spaces may close up, but at display sizes the distinctive cut-ins and wide stance read clearly and feel intentional.