Sans Normal Madir 15 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Artegra Sans' by Artegra, 'Adero' by Eko Bimantara, 'FF Clan' by FontFont, 'Sztos' by Machalski, 'Belle Sans' by Park Street Studio, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, assertive, modern, energetic, punchy, impact, momentum, modernity, display clarity, brand presence, oblique, geometric, rounded, blocky, compact counters.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes stay largely uniform, with smooth curves and sturdy terminals that often end in subtly angled cuts, reinforcing a forward-leaning rhythm. Counters are compact and apertures are relatively tight, giving the letters a dense, high-impact texture. The lowercase shows a single-story “a” and “g” with simplified shapes, and the numerals share the same wide, muscular footprint for consistent color in lines of text.
Best suited to large sizes where its dense counters and broad forms can stay clear and impactful. It works well for headlines, posters, sports or esports branding, packaging, and short marketing statements where an energetic, forward-driving tone is desired.
The overall tone is bold and kinetic, with a sporty, performance-minded feel. Its forward slant and wide stance read as confident and attention-seeking, lending an energetic, contemporary voice to headlines and branding.
This design appears intended as a high-impact, contemporary display sans that combines geometric roundness with a dynamic oblique slant. The goal seems to be maximum presence and speed-like momentum while maintaining simple, readable shapes for punchy titles and branding.
Spacing appears tuned for display use: the heavy weight and tight internal spaces create strong word shapes, while the consistent oblique angle keeps long lines visually flowing. Round letters like O/C/S maintain a sturdy, almost “inflated” presence, while diagonals (V/W/X/Y) look clean and decisive.