Sans Normal Ogvi 7 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, signage, friendly, punchy, modern, approachable, playful, impact, approachability, clarity, modernity, rounded, soft, chunky, compact, clean.
A heavy, rounded sans with broad, smooth curves and minimal stroke modulation. Counters are generous and mostly circular, while joins and terminals are clean and blunt, keeping the silhouette crisp at display sizes. Uppercase forms feel compact and sturdy (notably the geometric O and C), and lowercase shapes lean toward single‑storey constructions (a and g) with open apertures that help legibility. The overall rhythm is steady and even, with simple, geometric letter architecture and a solid baseline presence.
Best suited to headlines, logos, and short-to-medium display copy where its strong weight and rounded forms can carry personality. It also works well for packaging and signage that needs immediate impact and a friendly tone, and can handle brief paragraphs when set with comfortable line spacing.
The font projects a warm, confident tone with a friendly softness rather than a sharp, technical feel. Its stout proportions and rounded geometry read as contemporary and approachable, making text feel emphatic without becoming aggressive.
The design appears intended to deliver high-impact, contemporary messaging with an inviting, rounded voice. Its simplified geometry and sturdy forms prioritize clarity and presence, aiming for a versatile display sans that feels modern and accessible.
Distinctive details include a single-storey “a,” a looped single-storey “g,” and sturdy, straightforward numerals with clear shapes. The bold weight creates strong color in paragraphs, so spacing and counters play a key role in keeping longer lines readable.