Sans Normal Kidut 7 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, signage, sportswear, sporty, energetic, modern, confident, assertive, impact, motion, clarity, modernity, oblique, rounded, clean, punchy, open forms.
A heavy, oblique sans with broad proportions and generous counters. Strokes are largely uniform with smooth curved joins and clean terminals, giving the letterforms a crisp, contemporary silhouette. The italic slant is pronounced and consistent across caps, lowercase, and figures, creating strong forward momentum. Round letters stay open and spacious while diagonals and angled stems feel sturdy, producing a dense, high-impact texture in text.
Best suited to display contexts where impact and speed are desirable—headlines, posters, campaign graphics, and bold brand moments. It can also work for attention-grabbing UI labels or wayfinding when set with adequate spacing and line height to preserve clarity at smaller sizes.
The overall tone is energetic and driven, with a sporty, headline-ready feel. Its bold presence and forward slant read as confident and modern, emphasizing motion and urgency without becoming decorative.
The design appears intended as a strong, modern oblique sans that prioritizes punchy readability and a sense of motion. Its wide stance, large counters, and smooth geometry suggest a focus on clear, contemporary communication with high visual energy.
In the samples, tight, dark word shapes and strong diagonals make short phrases feel emphatic. Rounded forms and open apertures help keep the weight from looking overly compressed, while the slant adds a steady rhythm that is especially noticeable in mixed-case text and numerals.