Sans Normal Usbal 14 is a regular weight, wide, medium contrast, italic, normal x-height font visually similar to 'Eymen Pro' and 'Mavel' by Arodora Type (names referenced only for comparison).
Keywords: branding, headlines, posters, editorial, ui text, modern, friendly, dynamic, clean, approachable, modernize, soften, add motion, improve clarity, stay neutral, rounded, oblique, open, smooth, geometric.
A rounded, oblique sans with smooth, continuous curves and softly finished terminals. The shapes lean consistently forward with an even, steady stroke and gently tapered joins, giving letters a fluid rhythm without becoming calligraphic. Counters are open and fairly generous, with circular forms (O, o, 0) reading as broad ovals and bowls staying clear at text sizes. Uppercase proportions feel roomy and stable, while lowercase forms are simple and contemporary, with single-storey a and g and a compact, looped f; numerals follow the same rounded, slightly slanted logic.
Well suited for contemporary branding and marketing where a friendly, energetic tone is needed, especially in headlines and subheads. The open counters and clean rhythm also support short-to-medium editorial passages, pull quotes, and interface labels where an oblique sans can add emphasis without sacrificing clarity.
The overall tone is modern and friendly, with a subtle sense of motion from the consistent slant. It reads as clean and approachable rather than formal, making it feel contemporary and user-facing. The rounded construction softens the voice, keeping it warm and accessible even in bold headline lines.
The design appears intended to deliver a modern, rounded sans voice with built-in forward motion for emphasis and personality. It balances geometric clarity with softened terminals to remain legible and approachable across display and text-oriented settings.
The italicization appears more like a designed oblique companion than a mere slant, with curves and terminals that maintain balance and legibility. Spacing looks comfortable, and the forms avoid sharp corners, reinforcing a smooth, cohesive texture in paragraphs and short UI strings.