Sans Normal Pemir 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'EquipExtended' by Hoftype, 'Modica' and 'Technica' by Monotype, 'Fact' by ParaType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, bold, chunky, retro, impact, approachability, display clarity, retro flavor, rounded, soft corners, compact counters, high impact, heavy terminals.
This typeface uses hefty, rounded strokes with smooth, softly squared corners and minimal internal counter space. Curves are built from broad circular forms, while straight strokes feel slightly cushioned rather than sharp, creating a sturdy, inflated silhouette. Proportions lean horizontally, with wide bowls and generous letter widths; the overall rhythm is tight due to small apertures and compact counters (notably in forms like a, e, s, and 8). The numerals and capitals share the same dense, blocky construction, producing consistent color and strong legibility at large sizes.
Best suited for display contexts where strong presence is required: headlines, posters, packaging callouts, and bold brand marks. It also works well for signage and social graphics where quick recognition and a friendly tone matter more than fine-detail readability. For longer paragraphs, larger sizes and generous line spacing help maintain clarity.
The overall tone is warm and approachable, with a playful, almost cartoon-like solidity. Its heavy, rounded shapes suggest a retro display sensibility—confident and attention-grabbing without feeling aggressive. The texture reads as energetic and informal, suited to messaging that wants to feel friendly and bold.
The design appears intended to deliver maximum visual impact through rounded, heavy shapes and broad proportions, creating a cohesive block of color on the page. Its construction prioritizes approachability and punch, aiming for a contemporary-retro feel that reads clearly and confidently in prominent applications.
Round letters such as O and Q appear nearly geometric, while diagonals (V, W, X, Y) remain thick and stable, avoiding spindly joins. The lowercase includes single-story forms (such as a and g), reinforcing an informal, contemporary voice. Spacing in the sample text reads compact, and the dense letterforms can visually merge at smaller sizes, favoring headline and short-copy use.