Sans Normal Perum 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Engram Pro' by Machalski, 'Modica' and 'Technica' by Monotype, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, social ads, friendly, playful, confident, modern, chunky, high impact, approachability, brand voice, display clarity, rounded, soft corners, geometric, sturdy, compact counters.
A heavy, rounded sans with broad proportions and a uniform, low-contrast stroke. Curves are built from clean circular/elliptical geometry, while corners are softly eased rather than sharp, giving the forms a dense, “padded” silhouette. Counters are compact and closed up at smaller sizes, and joins (notably in K, R, and k) read as sturdy, block-like connections. Numerals share the same bulbous, weighty construction, with clear, simple silhouettes and minimal internal detail.
Best suited to headlines, short blocks of copy, and display settings where bold, friendly shapes are an advantage—such as posters, packaging, social media graphics, and brand marks. It can work for subheads and callouts in UI or editorial layouts when set with generous size and spacing, but the compact counters suggest avoiding very small text sizes.
The overall tone is upbeat and approachable, combining a toy-like softness with a confident, poster-ready presence. Its exaggerated heft and rounded terminals feel contemporary and friendly, leaning toward fun branding and attention-grabbing messaging rather than quiet neutrality.
The design appears intended to deliver maximum visual impact with a welcoming, rounded character—balancing geometric construction with softened details to keep the heavy weight from feeling aggressive. It prioritizes clarity of silhouette and brand-forward personality for contemporary display typography.
In longer samples the dense color and tight interior spaces create a strong typographic “wall,” which increases impact but can reduce readability at small sizes. The rhythm is consistent and stable, with round letters (O, Q, o, e) anchoring the texture and straight-sided letters (E, F, H, N) reinforcing a solid, grounded feel.