Sans Normal Labuh 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Pragmatica' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, modern, assertive, dynamic, impact, motion, modern branding, display emphasis, athletic tone, oblique, geometric, rounded, heavy, compact.
A heavy oblique sans with broad, rounded bowls and a compact internal rhythm. Strokes are uniform and sturdy, with smooth curve-to-stem joins and squared-off terminals that keep the silhouettes crisp. The slant is consistent across uppercase, lowercase, and numerals, producing forward motion without distorting counters too severely. Curves dominate the construction (notably in O, Q, C, and 8), while diagonals in A, K, V, W, X, and Z are thick and stable, giving the face a dense, poster-ready texture.
Best suited to display typography where impact and motion are desirable, such as headlines, posters, sports and fitness branding, and promotional graphics. The dense weight and consistent oblique stance also work well for short bursts of text in packaging, signage, and social media creatives where quick readability and a strong voice are needed.
The overall tone is forceful and athletic, communicating speed and confidence through its pronounced oblique angle and weight. It feels contemporary and performance-oriented—more “action headline” than neutral text—while still staying clean and approachable thanks to its rounded geometry.
The design appears intended to deliver maximum punch in a clean sans framework, pairing rounded geometric structure with an aggressive forward slant for a fast, energetic impression. It prioritizes bold presence and clear silhouettes for high-visibility applications.
Uppercase forms read blocky and powerful, with generous width and strong presence. Lowercase maintains clear differentiation and legibility at display sizes, with single-storey forms (such as a and g) contributing to a simplified, modern voice. Numerals are bold and rounded with even color, suitable for scores, pricing, and large numeric callouts.