Slab Square Hiri 6 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logos, rugged, confident, retro, industrial, friendly, impact, durability, display, heritage, blocky, chunky, sturdy, soft-cornered, compact.
A heavy, slab-serif design with broad proportions and sturdy, low-modulation strokes. Serifs are prominent and mostly square-ended, giving the letterforms a blocky silhouette softened by rounded corners and gentle curves in bowls. Counters are relatively open for the weight, and joins read as solid and stable, with a slightly compressed, “stamped” feel in places. The lowercase keeps a straightforward, workmanlike construction with simple terminals and a consistent rhythm, while the numerals match the same chunky, structural logic.
Best suited to headlines and display settings where weight and presence are desirable—posters, bold branding, packaging, and signage. It can also work for short bursts of copy (pull quotes, labels, UI headers) when a sturdy, impactful voice is needed, rather than extended small-size reading.
The overall tone is bold and dependable, with a retro, poster-like presence that feels industrial and utilitarian rather than delicate. Its softened corners and generous shapes keep it approachable, lending a friendly, blue-collar character suited to attention-grabbing communication.
The design appears intended to deliver a strong slab-serif voice with broad proportions and high impact, balancing rugged structure with slightly softened shaping for approachability. It aims for clear, emphatic letterforms that feel at home in editorial display and brand-forward applications.
In text, the strong slabs and dense verticals create a dark, even color that holds together well at larger sizes. The width and heavy serifs emphasize horizontality, making lines feel planted and stable while still remaining legible thanks to clear interior openings.