Sans Normal Admov 14 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Halenoir' by Ckhans Fonts, 'Giga Sans' by Locomotype, 'Alergia Grotesk' and 'Engram Pro' by Machalski, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, subheads, branding, posters, packaging, modern, clean, technical, efficient, confident, clarity, modernity, display impact, neutrality, oblique, geometric, smooth, rounded, open.
This is a slanted sans with a clean, modern skeleton and smoothly rounded curves. Strokes are even and low-contrast, with broadly open counters and generous horizontal proportions that give the glyphs a wide, steady footprint. Terminals are mostly straightforward and crisp, while curves stay controlled and geometric, producing a consistent rhythm from caps to lowercase and numerals.
It works well for headlines and subheads where a modern, slightly energetic slant is desirable, and it can also serve branding and packaging that need a clean, contemporary impression. The broad proportions make it particularly effective in short-to-medium lines at display sizes, where its open shapes and steady texture stay easy to scan.
The overall tone feels contemporary and matter-of-fact, with an efficient, slightly dynamic forward lean. Its wide stance and calm stroke treatment create a confident, legible voice that reads as modern and practical rather than decorative.
The design appears intended to deliver a modern italic sans voice with clear geometry and a wide, stable presence. The emphasis is on smooth curves, open interiors, and a consistent oblique rhythm to provide contemporary clarity without ornamental distractions.
The sample text shows stable spacing and a uniform texture at display sizes, with clear differentiation in common shapes (such as the open forms of C/G and the rounded bowls of 6/8/9). The italics appear as an oblique construction, keeping the same structural logic and smooth curves while adding motion.