Slab Rounded Ulpe 7 is a very bold, narrow, monoline, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logo marks, playful, retro, friendly, poster, retro display, friendly impact, signage voice, soft serif, clubbed serif, compact, bouncy, high contrast (shape).
A compact, heavy display serif with chunky, rounded slab-like terminals. Strokes read largely even in weight, with softened joins and bulbous serifs that give each letter a cushioned silhouette. Counters are small and rounded, producing strong black coverage and a steady rhythm in text. The lowercase is simple and sturdy with single-storey forms (notably a and g), while the numerals are bold and highly legible, built from the same rounded, blocky geometry.
Best suited for headlines, posters, and short bursts of copy where bold presence and character are the priority. It also works well for packaging, labels, and storefront-style signage, and can support distinctive wordmarks when set with comfortable tracking.
The overall tone is cheerful and nostalgic, echoing vintage signage and mid‑century headline styles. Its soft, clubbed serifs keep the weight feeling approachable rather than severe, lending a playful, slightly whimsical voice suited to attention-grabbing phrases.
The font appears designed to deliver a friendly, high-impact display voice with a vintage flavor, using rounded slab terminals and compact proportions to create memorable silhouettes and strong readability in large sizes.
The design favors strong silhouettes over delicate detail, so interior spaces can close up at smaller sizes; it benefits from generous sizing and breathing room. Rounded terminals and consistent curves help maintain clarity across both capitals and lowercase.