Sans Normal Rekab 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'Bronkoh' by Brink, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'Akwe Pro' by ROHH, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, approachable, sturdy, playful, retro, display impact, approachability, brand voice, clarity, rounded, soft corners, compact, chunky, high x-height.
A heavy, rounded sans with soft corner treatment and broadly even stroke weight. Curves are generously inflated and terminals tend to finish in blunt, slightly softened cuts, giving letters a compact, sturdy silhouette. Counters are relatively small and the overall spacing reads tight but controlled, producing strong color on the page. Lowercase forms are simple and modern with a single-storey a and g, and the figures are large and weighty with clear, uncomplicated shapes.
Well suited to headlines, display typography, and short-to-medium blocks where a friendly but forceful tone is needed. It fits branding systems, packaging, signage, and promotional graphics that benefit from rounded, high-impact letterforms and strong presence at larger sizes.
The overall tone is friendly and informal, with a confident, poster-like presence. Its rounded construction and compact massing suggest a warm, approachable voice that still feels solid and assertive, leaning slightly retro in spirit.
Likely designed to deliver a rounded, high-impact sans for contemporary display use, combining soft geometry with compact, weighty forms to read clearly and feel approachable. The emphasis appears to be on bold silhouette recognition and consistent texture across letters and numerals.
The design favors bold, readable silhouettes over delicate detailing: joins are smooth, curves are broad, and interior openings stay clean even as the weight increases. In longer lines it maintains a consistent rhythm and an even typographic “block,” emphasizing impact and legibility at larger sizes.