Sans Superellipse Hiras 3 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to '403 Rodman' by 403TF, 'Burger Honren' by IRF Lab Studio, 'Kuunari' and 'Kuunari Rounded' by Melvastype, 'Beni' by Nois, and 'Hot Rush' by Set Sail Studios (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, brand marks, industrial, headline, compressed, authoritative, poster-ready, space saving, high impact, modern utility, display emphasis, blocky, condensed, rounded corners, compact, sturdy.
A compact, tightly spaced sans with tall, condensed proportions and heavy, even strokes. Curves are built from rounded-rectangle/superellipse shapes, giving bowls and counters a squarish softness rather than true circular geometry. Terminals are predominantly blunt and straight-cut, with minimal modulation and crisp interior corners that keep the forms punchy at large sizes. The lowercase shares the same compressed rhythm, with a single-storey a and compact apertures that emphasize density and verticality.
Best suited to headlines, posters, signage, and packaging where space is limited but strong impact is needed. It can also work for bold branding applications and short callouts where the compressed rhythm becomes a stylistic advantage.
The overall tone is forceful and utilitarian, with a poster-like presence that reads as assertive and no-nonsense. Its squared-rounded construction suggests an industrial, engineered feel—more functional than friendly—while still staying clean and contemporary.
The design appears aimed at delivering maximum visual weight in a narrow footprint, using rounded-rectangular construction to keep shapes consistent and modern. It prioritizes bold, space-efficient communication and a solid, industrial voice.
The narrow set width and tight counters create strong vertical texture in running text, and the numerals follow the same condensed, blocky logic for consistent color. The forms feel optimized for impact and economy of space rather than airy readability.