Slab Square Poti 3 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Hefring Slab' by Inhouse Type (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, western, circus, playful, rugged, retro, display impact, vintage feel, print texture, brand character, blocky, poster, woodtype, ink-trap-like, bracketed slabs.
A compact, heavy serif with pronounced slab terminals and subtly irregular contours that evoke carved or stamped letterforms. Strokes stay largely even, with square-ended joins and short, sturdy serifs that broaden the silhouette without adding delicacy. The design mixes tight internal counters with slightly flared curves and occasional notch-like details, giving letters a chunky, woodtype-like rhythm. Uppercase forms are assertive and vertical, while the lowercase keeps simple, sturdy structures with minimal modulation and a workmanlike texture at text sizes.
This face is well suited to short, high-impact settings such as posters, event titles, labels, and storefront-style signage. It can also work for logo wordmarks or branding that wants a vintage, woodtype flavor, especially in large sizes where the slab details and notches remain clear.
The overall tone feels old-timey and showmanlike—part frontier poster, part carnival handbill. Its blunt slabs and compressed proportions read as confident and a bit cheeky, with a tactile, printed-on-paper character rather than a sleek digital polish.
The design appears intended to channel traditional display serifs—especially woodtype and letterpress-era advertising—through bold slabs, tight proportions, and slightly roughened shapes. Its goal is immediate visibility and character, prioritizing graphic presence over neutrality.
Numerals are strongly squared and display-oriented, matching the alphabet’s blocky stance. The sample text shows dense color and strong word shapes, suggesting it’s happiest when allowed to be loud and graphic rather than quiet and bookish.