Sans Normal Askeh 3 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, headlines, posters, packaging, ui labels, playful, futuristic, friendly, quirky, techy, modernize, soften, differentiate, simplify, geometric, rounded, clean, minimal, open counters.
A geometric sans with monoline strokes and softened, rounded terminals. Many forms lean on circular construction and open apertures, giving the alphabet an airy rhythm. Uppercase shapes are simple and wide-set with generous counters, while the lowercase keeps a compact, even texture; round letters like o/c/e show prominent circular geometry and the e uses a single, horizontal bar within an open bowl. Diagonals are crisp and straight in letters like V/W/X/Y, contrasted by smooth curves in C/G/S; numerals follow the same clean, circular logic, with a notably round 0 and open, straightforward 1–9 forms.
Well-suited for branding, product names, and display typography where a modern, approachable feel is desired. It should perform especially well in headlines, posters, and short UI labels, and can add character to packaging or editorial callouts when used with comfortable tracking.
The overall tone feels modern and lighthearted, combining a clean, tech-adjacent geometry with slightly whimsical details. Its rounded endings and open shapes read as approachable rather than strict, making it feel friendly and contemporary.
The design appears intended to deliver a geometric, contemporary sans that feels friendly and distinctive without relying on ornament. By combining circular construction, open apertures, and rounded terminals, it aims to stay legible while projecting a playful, modern identity.
Stroke contrast is essentially absent, so the silhouette and spacing do most of the work for recognition. The design favors clarity through open counters and simplified joins, producing a consistent, logo-like presence at larger sizes.