Sans Normal Dobug 1 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, clean, neutral, friendly, minimal, clarity, versatility, modernity, neutrality, geometric, monoline, open apertures, rounded bowls, crisp terminals.
This typeface is a geometric, monoline sans with a clean, even rhythm and broadly circular bowls. Strokes maintain consistent thickness with crisp, mostly straight-cut terminals, while curves are smooth and generous in letters like C, G, O, and e. Proportions feel balanced and contemporary: capitals are simple and constructed, and lowercase forms are straightforward with open apertures and restrained joins. Numerals follow the same clear geometry, with uncomplicated shapes and consistent spacing that keeps the set cohesive in continuous text.
It performs well for UI and product text where a quiet, highly legible sans is needed, and it also suits contemporary branding systems that rely on simple geometric forms. The even texture and open shapes make it comfortable for short editorial passages, captions, and decks. Its clarity and straightforward numerals are also appropriate for signage and informational layouts where quick recognition matters.
The overall tone is modern and neutral, aiming for clarity over personality. Its rounded geometry reads approachable and contemporary, while the restrained detailing keeps it professional and unobtrusive. The result feels calm, efficient, and suited to interface-like cleanliness without becoming cold.
The design appears intended as a general-purpose geometric sans optimized for clarity and a smooth, modern texture. By using consistent stroke weight, open forms, and restrained terminals, it aims to be versatile across both display sizes and everyday text settings while maintaining a contemporary, minimal look.
The sample text shows steady color and predictable spacing, with rounded forms carrying most of the character. Straight segments (such as in A, V, W, and Z) contrast cleanly against the circular counters, creating a tidy, engineered feel. The design avoids quirky idiosyncrasies, emphasizing consistency across uppercase, lowercase, and figures.