Sans Normal Askeh 2 is a light, normal width, monoline, upright, short x-height font.
Keywords: ui text, branding, headlines, posters, packaging, modern, techy, playful, clean, futuristic, clarity, modernity, distinctiveness, simplicity, friendliness, geometric, rounded, minimal, open counters, high contrast forms.
A geometric sans with monoline construction and rounded joins that keeps a clean, airy texture. Curves tend toward near-circular bowls (notably in O/o and 8/9), while diagonals are crisp and straight, giving the design a precise rhythm. Several caps lean into simplified, angular structures (such as the peaked M/W and the sharply constructed A), contrasted by soft, open lowercase forms with generous apertures. Terminals are mostly blunt with occasional subtle curvature, and spacing reads even in running text with a slightly bouncy, contemporary cadence.
This style works well for UI labels, app and product branding, and contemporary headlines where clarity and a geometric voice are desired. Its rounded forms also suit packaging and editorial display settings that aim for a clean, modern look while staying friendly at larger sizes.
The overall tone feels modern and slightly futuristic, balancing friendly roundness with crisp geometric edges. It reads as approachable and playful without becoming casual or handwritten, making it well-suited to contemporary digital aesthetics.
The design appears intended to deliver a contemporary geometric sans voice that is highly legible and visually distinctive, using simplified letter structures and rounded geometry to create a recognizable, forward-looking character.
Distinctive glyph cues include a Q with a pronounced descending tail, a simple, open G, and a single-storey a with a round bowl and short ear. Numerals are clean and geometric, with a rounded 0 and a straightforward, minimal 1 that aligns with the font’s pared-back construction.