Sans Normal Nulit 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co. and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, approachable, modern, impact, approachability, clarity, modernity, geometric unity, rounded, soft corners, chunky, geometric, compact counters.
A heavy, rounded sans with broad proportions and a strongly geometric construction. Strokes are monolinear and substantial, with gently softened corners and smooth circular bowls that create a sturdy, cohesive texture. Counters are relatively tight (notably in a, e, s, and numerals), and apertures are modest, producing a dense, high-impact word shape. The lowercase uses simple, single-storey forms (a, g) and a short-shouldered r, while capitals are clean and blocky with even, stable widths and straightforward diagonals.
This font is well suited to headlines, logos, packaging, and signage where a strong, friendly presence is needed. It can work effectively in short UI labels or calls-to-action at larger sizes, and in social graphics or editorial display settings where compact, bold word shapes help carry the message.
The overall tone is bold and friendly, with a playful softness that keeps the weight from feeling harsh. Its rounded geometry and compact inner spaces give it a confident, poster-like voice that reads as contemporary and approachable rather than formal.
The design appears aimed at delivering maximum visual impact with a rounded, geometric character—combining a contemporary, no-nonsense structure with softened terminals for approachability. It prioritizes strong silhouettes and consistent rhythm for attention-grabbing display typography.
The Q features a clear diagonal tail, and the numerals are stout and highly legible at display sizes, with rounded forms on 0, 6, 8, and 9 that echo the letter bowls. The dense color and closed shapes suggest best results where strong silhouette and impact are prioritized over airy readability at small sizes.