Sans Normal Nugur 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Applied Sans' by Monotype, 'Peter' by Vibrant Types, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, friendly, contemporary, sporty, playful, high impact, modern branding, approachability, clarity, geometric, round, blocky, soft corners, compact counters.
A heavy, rounded sans with broad proportions and smooth, geometric curves. Strokes are consistently thick and uniform, with generous bowls and compact interior counters that create a strong, dark typographic color. Terminals are clean and mostly flat, while joins stay sturdy and simplified, giving letters a blocky, highly legible silhouette. Numerals follow the same robust construction, with wide, stable forms and minimal modulation.
Best suited to attention-grabbing applications such as headlines, posters, packaging, and bold brand wordmarks where strong presence is desirable. It also works well for short UI labels or signage when ample size and spacing are available to preserve counter clarity.
The overall tone is confident and energetic, with a friendly, approachable softness coming from the rounded shapes. Its weight and width make it feel bold and promotional, while the simplified geometry keeps it modern and straightforward rather than ornate.
The font appears designed to deliver maximum impact with a clean, geometric voice—pairing wide, rounded forms with a compact, sturdy structure to remain readable while projecting confidence and friendliness.
In the sample text, the dense stroke mass produces high impact at display sizes, while tight counters and thick joins suggest care is needed at very small sizes or in reversed-out settings. The design reads as intentionally simplified and sturdy, prioritizing presence and clarity over delicacy.