Sans Normal Apdoj 23 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Heavitas Neue' by Graphite, 'Mazzard' and 'Mazzard Soft' by Pepper Type, 'Primeform Pro' and 'Turis' by Punchform, and 'Bozon' by ROHH (names referenced only for comparison).
Keywords: ui labels, product design, editorial, signage, presentations, clean, modern, neutral, friendly, technical, versatility, clarity, neutral branding, systematic design, legibility, geometric, rounded, open apertures, crisp, balanced.
A clean geometric sans with predominantly circular bowls and smooth, even curves paired with straight, gently squared terminals. Strokes are consistently even, with slightly rounded joins that keep counters clear and shapes stable at text sizes. Uppercase forms feel compact and systematic (notably the round C/G/O and the straightforward E/F/T), while the lowercase keeps a simple, modern construction with a single-storey a and g and a neat, unobtrusive t. Figures are plain and readable with open forms and minimal ornament, reinforcing an overall utilitarian rhythm.
Well-suited to interfaces, dashboards, and product branding where clean geometry and steady rhythm help maintain legibility. It also works comfortably for editorial subheads, captions, and informational signage thanks to its clear counters and straightforward letterforms.
The tone is modern and matter-of-fact, with a friendly clarity that comes from round geometry and open counters rather than expressive gesture. It reads as contemporary, reliable, and unobtrusive—designed to support content rather than call attention to itself.
Likely intended as a versatile, everyday sans that balances geometric structure with approachable roundness. The design prioritizes clarity, consistency, and neutral presence for general-purpose text and display use.
Spacing appears even and measured in the sample text, helping longer lines stay calm and uniform. Curved letters maintain consistent roundness across sizes, and diagonals (like V/W/X) feel crisp without becoming sharp or decorative.