Serif Normal Nedon 7 is a regular weight, very wide, very high contrast, upright, tall x-height font.
Keywords: headlines, editorial, fashion, branding, posters, dramatic, refined, classic, display impact, editorial voice, luxury feel, modern classic, high-contrast, wedge serif, flared, sculptural, crisp.
A high-contrast serif with crisp, sharply tapered terminals and wedge-like serifs that flare out from very thin hairlines into bold main strokes. The letterforms feel broad and expansive, with generous horizontal proportions and open counters, while maintaining a steady upright stance. Curves are smooth and polished, and joins are clean, creating a sculpted, print-like finish. Lowercase forms show a notably tall x-height and compact ascenders, supporting a strong, even texture at display sizes, while the numerals and caps keep the same sharp, chiseled serif treatment.
Best suited to display typography such as magazine headlines, pull quotes, fashion and beauty branding, and poster titles where its sharp contrast and sculptural serifs can shine. It can also work for short blocks of text or subheads when set with comfortable spacing and at sizes large enough to preserve the fine hairlines.
The overall tone is editorial and luxe, balancing classical serif cues with a dramatic, modern cut. Its sharp contrasts and pointed terminals add a sense of theatricality and sophistication, suggesting premium branding and high-end publishing.
The design appears intended to deliver a contemporary, high-fashion take on a traditional text serif: wide, confident letterforms paired with razor-thin hairlines and flared, wedge-like serifs for maximum visual impact. It prioritizes elegance and drama for prominent, attention-grabbing typography.
In text, the strong contrast and crisp hairlines create striking word shapes and a lively rhythm, especially in round letters and diagonals. The wide proportions and wedge terminals make headlines feel spacious and emphatic, with a distinct, stylized silhouette that reads as intentional rather than purely utilitarian.