Sans Normal Hyros 2 is a light, normal width, medium contrast, upright, normal x-height font visually similar to 'TA Modern Times' by Tural Alisoy (names referenced only for comparison).
Keywords: ui text, branding, editorial, wayfinding, packaging, modern, friendly, clean, refined, approachable, clarity, approachability, versatility, contemporary feel, rounded, open apertures, soft terminals, even rhythm, humanist.
A rounded sans with smooth, continuous curves and gently tapered, soft terminals. Strokes are largely monolinear with subtle modulation, and the overall rhythm feels even and calm. Counters are generous and open, with circular forms (O, o, 0) leaning toward near-perfect rounds and a slightly humanist construction in letters like a, e, and g. Uppercase shapes are straightforward and legible, while lowercase proportions maintain a balanced, everyday text color without looking condensed or wide.
Works well for UI text and product surfaces where a clean, calm texture is needed, and it can scale up nicely for branding and headings thanks to its round, distinctive silhouettes. The open counters and straightforward forms also make it a solid choice for short editorial passages and signage where quick recognition matters.
The tone is modern and friendly, projecting clarity without feeling clinical. Rounded joins and softened endings add warmth and approachability, giving the face a polished, contemporary voice suited to interface and editorial settings alike.
Likely designed to provide a contemporary, highly legible sans with added warmth through rounded geometry and softened terminals, balancing neutrality with a subtly personable character for broad, everyday use.
The lowercase includes a single-storey a and a looped g with an open, flowing tail, reinforcing an informal, humanist feel. Numerals are simple and readable, with curved, open forms that match the letterforms closely and maintain consistent texture in running text.