Sans Normal Bones 10 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Mute' and 'Mute Arabic' by Indian Type Foundry, 'MVB Solitaire Pro' by MVB, 'Belle Sans' by Park Street Studio, and 'Akagi' and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: ui text, branding, editorial, packaging, signage, modern, neutral, friendly, clean, everyday utility, readability, approachable modernity, system versatility, humanist, open apertures, rounded terminals, slightly irregular, soft geometry.
A clean sans with soft, gently rounded stroke endings and subtly uneven, humanist construction. Curves are smooth and circular in character, while straight stems stay crisp, giving the design a clear rhythm without feeling rigid. Proportions are balanced and contemporary, with open counters and generous apertures that keep forms like C, S, e, and a readable. The lowercase shows a single-storey a and g, and the overall spacing reads even and comfortable in text.
Works well for interface typography, product and brand systems, and general-purpose editorial use where a neutral sans is needed with a touch of warmth. The open forms and uncomplicated numerals also suit labels, wayfinding, and short-to-medium text settings in print or on screen.
The tone is modern and approachable, with a friendly informality that comes from the slightly organic shaping rather than strict geometric precision. It feels straightforward and functional, but not cold—more casual-tech than corporate.
Likely designed as a versatile everyday sans that prioritizes clarity and steadiness, while adding a mild humanist softness to avoid a purely mechanical feel. The goal appears to be broad usability across headings and text with a contemporary, approachable voice.
The capitals present a stable, simplified silhouette with minimal modulation, and round letters (O, Q) are clean and well centered. Numerals are clear and simple, leaning toward signage-friendly forms with open shapes and uncomplicated joins.